Workshop 5
Promotional Spot
What will the spot say?
A promotional spot is a short video clip that lasts about 20 seconds and you want to sell or advertise any product or brand looking to impact on the viewer.
It is an audiovisual work very thought that you can not leave any loose end due to its short duration and the ultimate goal of selling.
The first question that will tell the spot will be replied by describing the message they want to convey: we want to promote what object (our band and work), what are their strengths, as is her music, audiovisual production, and the podcast clip ...
How will it say?
- Technical script: create the script taking into account the special characteristics of the spots (20-30 seconds long and short plans and shocking).
We need to decide:
- Temporary Structure: as history passes in time.Breakdown action sequences and scenes, creating rhythm.
- Structure space: how we represent space, the place; types of planes, angles, camera movements, the importance of the funds ...
- Light and Color: Light can be natural or artificial, hard (direct) or soft (sifted), with very different effects depending on whether use.
The color is very related with the light and the colors should dominate own logo.
- Point of view: camera angles are very important, the low-angle shot highlight the characters.
- Point of view: camera angles are very important, the low-angle shot highlight the characters.
- Texts: spots tend not to have large amount of text, and should be well employed, with short sentences, direct and powerful.
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