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At present the premium replica watches market is led by Omega and Rado, he 
added. Thakran said the company has charted out an aggressive retail expansion strategy to enhance volumes. "In the next 18 months we are 
planning to have 30 boutiques for Tag Heuer in addition to the seven we currently have," Thakran said.The company is looking at the franchise model for the retail expansion, which will be taking place in the major metros across the country, he 
added. Riding high on the returns from its superstar endorsement by Shah Rukh Khan, the company has been achieving fast growth in India."Our 
sales (of Tag Heuer) are in five digits now and is amongst the fastest growing business in India for us," Thakran said, without disclosing 
the exact figures. He said roping in Khan as its brand ambassador has proved to be a decisive step as the equity of tag heuer replica watches has soared manifolds.