Road map 10.
In this module, we are going to deal with the topic of advertising. We will revise vocabulary and talk about different marketing techniques that an ad successful. Then, we will move on to discuss how advertising companies work and their evolution on social media.
At the end of this module, you will be able to identify gender roles and stereotypes in advertising and learn about controversial campaigns. You will also be able to analyse collaboratively what makes some ads controversial and explain them in the F2F class.
Learning about it
10.1
- Reading Comprehension: What makes a good advertisement.
- Vocabulary: marketing techniques and memory game.
- Vocabulary: Advertising and business.
- Identify slogans, logos and music.
- Collaborative activity: analysing an advertisement.
- Vocabulary: Idioms.
10.2
- Mad men: Discussion
- Listening: Working in an advertising company.
- Video listening: Emotions in advertising.
- Video Listening: Ads on Social Media.
- Reading Comprehension: 21st century advertising.
10.3
- Video listening: Analysing gender in advertisements.
- Video listening: Humour as an advertising technique.
- Forum: Controversial ads.
- Collaborative activity: Video advertising watchdog.
Communicating and sharing
- Forum: Controversial advertisement
- Wiki: Video advertising watchdog
- In class: F2F presentation
Making progress
Follow up
- Listening
- Reading
- Vocabulary & Pronunciation
- Writing tips & Grammar practice
- Check your progress
Pay attention to the deadlines!
This symbol will show you which activities will take place in class. Be prepared to participate!