I have to confess that I have bought products influenced by advertisements, especially those promoted by influencers. In particular, ads that clearly demonstrate the product´s value tend to catch my attention.
I think an advert is successful when it targets the right audience, has a clear and effective message and effective which shows the benefits of the product. Additionally, capturing the interest of the audience through creative storytelling can create impact.
An finally an ad becomes memorable when it has a distinctive element, like a catchy jingle, a powerful slogan, or an emotional story. Furthermore, repetition and constancy also play a crucial role in making an ad stick in people's mind.