Course: Pilar Polo - As Pontes - IN-B2.2-SEMI - Blended Learning, Section: Module 10. Advertising/6-23 May

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B2 Competence aims:
Understand standard spoken language, live or broadcast, on both familiar and unfamiliar topics normally encountered in personal, social, academic or vocational life as well as a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

Produce and co-produce clear detailed texts on a wide range of general, academic, vocational or leisure topics, marking clearly the relationships between ideas and explaining advantages and disadvantages with a degree of fluency and spontaneity that makes regular interaction with native speakers possible without strain.

Mediate detailed information and arguments reliably, e.g. the significant point(s) contained in complex but well-structured, texts within their fields of professional, academic and personal interest.
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  Here you will find a summary of what has been done on each Thursday after we meet up for our in-person class.
- Resources for B2 Learners Page
  A compilation of useful online resources to complement your study!
- EXAM PREPARATION PRACTICE:
- Listening Comprehension Practice Page
  ↑↑↑ The exercises above have been taken from the English File Course. Please use them to practice your listening skills but do not share them, since it is copyright material which is supposed to be used in class only.
  As for online resources, the following websites are recommended:
  B2 Listening Tests – Test-English
  PDF Listening Comprehension Worksheets - B2 (english-practice.at)
  B2 listening | LearnEnglish (britishcouncil.org)
  Practice FCE (B2) Listening Tests with answers and Audioscripts - English Practice Test
  Listening B2 — ejercicios de examen – idiomium
- Speaking Practice Page
  ↑↑↑ The above link gives you access to all the speaking cards used for the B2 level classroom practice, which are based on the type of card you will get in your oral exam for the EOI B2 Certificate.
  As for online resources to help you with your speaking, the following websites are recommended:
  Partes y claves del examen oral de la EOI
  Tips for your speaking exam: dialogue/interaction/co-production
  Tips your your speaking exam: monologue/production
  Tips for your speaking exam: mediation + Mediation mistakes!
  Marek Connell's YouTube Channel (look for examples of B2 monologues)
- Writing Practice Page
  ↑↑↑ The above link gives you access to recommended online resources to help you with your writing.
- What's your starting point questionnaire? Feedback

Module 10. Advertising/6-23 May

In this module, we are going to deal with the topic of advertising. We will revise vocabulary and talk about different marketing techniques that an ad needs to be successful. Then, we will move on to discuss how advertising companies work and their evolution on social media.

At the end of this module, you will be able to identify gender roles and stereotypes in advertising and learn about controversial campaigns. You will also be able to analyse collaborativelly what makes some ads controversial and explain them in the F2F class.
- Road map 10. Page
- Q&A forum Module 10
- Learning about it
- Module 10.1. The language of advertising Interactive Content
- Module 10.2. Modern advertising Interactive Content
- Module 10.3. Gender and advertising Interactive Content
- Communicating and sharing
- Forum: Are you influenced by advertisements?
- Choose your group to work on the wiki M10 Group choice
- Wiki: Advertising
  Restricted Not available unless: The activity Choose your group to work on the wiki M10 is marked complete
- Forum: Analysing advertisements
- Glossary: Advertising
- Making progress
- 🎧 Listening comprehension exercise: Top tips for an effective advertisement Quiz
- 📖 Reading comprehension exercise: Coronavirus: How the advertising industry is changing. Quiz
- 📣 Oral Mediation: Marketing techniques Assignment
- Follow up
- M10 Check your progress. Interactive Content
- Extra reading comprehension exercise: Important eras in the history of American advertising Interactive Content
- Idioms Unit 10- Revision Interactive Content
- Extra activities Page

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